Full case studies alongside selected snapshots. Work across tech, travel, hospitality, fashion, F&B, and wellness — from brand transformations, strategy through to campaigns, identity, and systems.

Selected Case Studies

(VIEW FULL CASE ↗)

How did Lojel scale without losing soul?

Brand reset. Built for scale.

Brand Transformation

Operating Model

(VIEW FULL CASE ↗)

How did Bossini start showing up in cycling?

From campaign to community

Creative Direction

Campaign Strategy

(VIEW FULL CASE ↗)

(VIEW FULL CASE ↗)

Why did tech stop being enough for Logitech?

From product to personality.

Brand Repositioning

Campaign Systems

Snapshots

(SEE SNAPSHOTS ↗)

Strategy

Systems

MSKTRS.IO
Robotics brand for moving towards better

(SEE SNAPSHOTS ↗)

Fresenius Kabi
Making healthcare easier to navigate

digital

experience

(SEE SNAPSHOTS ↗)

identity

systems

DANDY
rewriting the rules for whisky

(SEE SNAPSHOTS ↗)

identity

systems

heroes beer co.
A brand built with people, not just for them

identity

experience

little birdy
A chicken shop designed to stand out

(SEE SNAPSHOTS ↗)

(SEE SNAPSHOTS ↗)

direction

transformation

Renpho
A wellness brand reframed for clarity

(SEE SNAPSHOTS ↗)

chalong bay rum
A pure expression of handcrafted rum

identity

product

(SEE SNAPSHOTS ↗)

capitaland
Reimagining Raffles City as an experience

spacemaking

direction

(SEE SNAPSHOTS ↗)

bluebell group
Reigniting a luxury group from within

identity

systems

(SEE SNAPSHOTS ↗)

WTA
Putting fans at the centre

spacemaking

strategy

Clients we've helped:
‍

Bluebell Group / Bossini X / CapitaLand / [comfort zone] / CUHK / Chalong Bay / Circles.Life / Dandy Whisky / Deloitte / Four Seasons / Fresenius Kabi / Get Happy / Heroes Beer Co. / Kering / Kerry Hotels / Kolon Sport / Little Birdy / Logitech / Logitech G / LOJEL / MSKTRS.IO / Musketeers Robotics / On Running / Raffles City / Renpho / SGX / Shangri-La / The Hari Hotel / TVB / WTA

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About

Whys™ is an independent brand and design practice based in Hong Kong, working globally. Better questions. Better brands.
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@builtbywhys.com

Connect
Linkedin
Email

Hello

@builtbywhys.com